It’s Not Just Efficiency, RFID Is About Better Customer Experience Too

Customer experience

Jim Donaldson

Jim is the Sr. Director of Corporate Communications at Mojix, Inc., a global leader in item-level intelligence solutions for Manufacturing, Supply Chain and Retail. Jim has more than 30 year's experience working for both start-up and public technology companies.

June 13, 2017

Discussed in the new white paper from Mojix – The Future of RFID in Retail: Finding Value Beyond Efficiency, Radio Frequency Identification (RFID) allows retailers to offer a better customer experience.

RFID has already proved itself as the ultimate efficiency tool for the retail business, but that’s just the beginning. Among many other areas covered in the paper, RFID is demonstrating its ability to enhance the in-store customer experience.

Mojix is not alone in this line of thinking. “RFID technology helps retailers much more significantly on the sales floor than in their supply chains,” says Bill Hardgrave, dean of Auburn University’s College of Business. This is especially true with apparel, which can be troublesome to accurately stock due to multiple size and color combinations, explains the paper.

“Stores are chaotic. The processes are not repetitive; customers don’t behave the same way every day; the weather isn’t the same every day and that impacts buying patterns. So this is where RFID has the most value,” Hardgrave states, in relation to RFID’s information gathering ability combined with powerful big data analytics systems such as Mojix’s ViZix™ IoT platform.

After optimizing the retail supply chain and providing invaluable consumer insight, RFID is also revolutionizing the customer experience. The versatile technology enables smart mirrors in fitting rooms, checkout-less shopping, social media integration and indoor mapping through shopper’s smartphones.

The next generation of shoppers will demand these next generation services, and the entire retail industry is catching on quickly. 73% of retailers and brands are either currently implementing or piloting RFID technology, and 97% of supply chain executives report having an understanding of how big data analytics can benefit their supply chain, according to Kurt Salmon’s 2016 RFID in Retail study.

The tide is turning in the modern retail landscape. RFID is fast becoming commonplace and it’s not just for the major players. Retailers of all sizes are increasingly excited by this revolutionary technology that promises to create value and develop efficiency across almost every segment of their business.

The Future of RFID in Retail: Finding Value Beyond Efficiency – Download white paper for free here.

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