
White Paper
Why Winning Retail Brands Prioritize Transparency (And How They Do It),
Part 1
Why Winning Retail Brands Prioritize Transparency (And How They Do It),
Part 1
Part 1: Digital Product Passports and Item-Level Traceability
In a retail world where consumer loyalty hinges on trust, transparency has become more than a buzzword—it’s a business imperative. Today’s shoppers expect more than quality products. They demand to know the what, where, how, and who behind everything they buy.
This new white paper from Seagull explores how leading retail brands are rising to the challenge by embracing Digital Product Passports (DPPs) and item-level traceability. These cutting-edge technologies deliver more than compliance—they offer a competitive advantage through deeper customer engagement, enhanced sustainability, and optimized operations.
In Part 1 of this two-part series, you'll learn:
- Why transparency is reshaping retail expectations
- What DPPs are and why they're gaining global momentum
- How item-level traceability powers effective transparency
- The business benefits of granular, real-time product data
Discover how forward-thinking retailers are turning transparency into a growth strategy—and why now is the time to act.

Download the white paper to learn how you can future-proof your retail brand.
Take the first step toward a more transparent supply chain, improved operations and increased customer satisfaction when you download the white paper. Fill out the form for your free copy today.