Before we talk about the Omni-Channel success, let's talk about the biggest challenge faced by retailers today that is how to meet the consumer’s desire for a seamless, consistent buying experience, regardless of how they decide to make a purchase. Take this scenario...
The Changing Landscape of Shopper Behavior
As the retail landscape continues to evolve in line with changing shopper behavior, a significant shift in strategy needs to occur on the part of retailers. Meeting shopper expectations in terms of communication, mobile access, and customer service delivery is...
Why The Retail Customer Experience Matters
Advances in digital technology have been fueling retail transformation in recent years. Among retail giants, technology innovators, and marketing experts, it’s the hot topic of conversation, but even more profound is the way customer experience is driving this change....
RFID Solutions Becoming an Essential Festival Technology
RFID solutions provide attendees a safer, easier and more engaging experience The last time you attended a festival you may not even have noticed that RFID solutions are revolutionizing your experience. Be it reducing queue times, improving security, allowing cashless...
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