Mojix Introduces STARflex™ RFID Reader

New reader enables rapid deployment of high performance inventory tracking systems for retail, ambulatory healthcare and other indoor applications using an RFID System

Los Angeles, CA, March 7, 2016 – Mojix, Inc, a leading provider of wide-area UHF Gen 2 RFID systems and IoT platform software, today announced the introduction of the STARflex RFID reader. The STARflex reader marries the unmatched performance and location capabilities of the STAR RFID system architecture with a highly flexible new design optimized for cost effective, easy-to-deploy solutions for enclosed environments such as real-time inventory tracking in retail apparel and patient flow management in ambulatory healthcare.

STARflex is ideally suited for use in indoor RFID tracking applications where reflections from metal shelves and fixtures obstructing the signal in line-of-sight (LOS) between the reader and tag can significantly reduce read rates. The STAR product line embeds key US patents and intellectual property developed by Mojix over a decade, encompassing iterative decoding to enable the detection of weak signals from tags, unleashing the ability to read tags from long distances in none-line-of-sight (NLOS). STARflex takes advantage of smart antenna techniques for location tracking and is optimized for synthesizing waveforms in high-density tag environments, such as those found in retail stores.

Thanks to an exclusive, patented, distributed excitation architecture, STARflex is built on a unique RFID technology that assures reliable excitation and detection of all tags, wall-to-wall and floor-to-ceiling. The reader can detect tag signals up to one hundred times weaker than other RFID readers, delivering the highest read rate throughput and read reliability in the industry. STARflex is ideal for any hands-free, real-time inventory and location-tracking solution, such as Mojix’s recently announced OmniSenseRF™ Inventory Service for retail.

“The STARflex reader lets us deliver the same high performance solutions to the retail and healthcare space that we’ve provided to the warehouse and manufacturing space with its predecessor, the STAR 3000,” said Dan Doles, CEO of Mojix Inc., “Used in conjunction with our ViZix IoT analytics platform, STARflex enables cost-effective, real-time inventory and asset tracking solutions that can radically improve business performance.”

The STARflex software architecture is optimized for simplicity and resilience in order to enable fast deployment of robust distributed systems. For tag data, STARflex features native support for the lightweight MQTT device protocol, which was developed expressly for the Internet of Things (IoT). To simplify and speed integration, STARflex is the first major RFID reader featuring a RESTful interface for control and status. Users can implement business logic software directly on the reader using this RESTful interface, or by using the modern and ubiquitous node.js web framework that enables use of over 200 thousand open source packages for easy integration with virtually any enterprise RFID system.

“The Mojix STAR 3000 gave us the RTLS performance we need for large scale logistics and manufacturing applications,” says Drs. Sander Merkx, Partner at Mieloo & Alexander, an integration partner of Mojix since 2008. “The STARflex strikes a new balance between scale and economics – enabling cost effective retail deployments and opening up medium scale applications in manufacturing and logistics.”

About Mojix
Mojix is a leading connected business solutions company that provides wide-area RFID systems, real-time IoT platform solutions and cloud and mobile development services for IoT and big data applications. We are leaders and innovators in fixed infrastructure sensor networks that collect, store, analyze and interconnect data from multiple sources including RFID, GPS and other sensor devices. Mojix IoT platforms maximize intelligence at the edge and provide big data scalability. Our solutions feature highly configurable application frameworks and elegant user interfaces with advanced analytics, enabling end-to-end business intelligence and data visibility across multiple industries. Mojix creates efficient and agile enterprises by giving assets a digital voice so users can make data-driven decisions. For more information, visit

Editorial/Media Contact:
Jim Donaldson
Sr. Director, Corporate Communications
Mojix, Inc.
(314) 223-4779