Etisalat and Mojix Highlight ‘Store of the Future’ during GITEX Technology Week

Store of the Future

October 27, 2016

New interactive NFC and wide-area RFID based technologies designed to support data-driven decision-making

Los Angeles, CA, October 27, 2016 – Etisalat and Mojix came together last week to highlight the ‘Store of the Future’ featuring industry leading wide-area RFID based solutions to enable fully engaging and interactive customer experiences.

On display at the Etisalat stand during the GITEX Technology Week conference in Dubai, the ‘Store of the Future’ showcased interactive demonstrations highlighting real-time inventory management, smart fitting rooms, smart mirrors, smart gates, RFID-enabled trolleys, point-of-sale (POS) and other flexible, scalable and secure advance solutions for retail environments.

“Customer engagement channels have to be constantly enhanced to deliver a personal link between the consumer and retailers. The transformational technologies on display provided an insight into the future of retail, fashion and data management,” said Khaled Al Khouly, Chief Consumer Officer at Etisalat, “We have continuously invested in understanding customer requirements to launch products and services addressing the needs of our customers across the country. GITEX Technology was the perfect platform to display the latest technologies providing visitors a chance to experience the future.”

“Digital technologies are converging omni-channel journey, in-store experience and customer loyalty,” said Shawn Manesh, SVP of Operations and Business Development at Mojix, “Our end-to-end wide-area RFID technology and IoT big data software platform, combined with Etisalat’s market leadership in customer engagement should accelerate the adoption and deployment of connected stores throughout the Middle East, Asia and Africa.”


About Mojix

Mojix is a pioneer in the RFID and sensor networks space. We provide wide-area RFID systems, which are built on patented long-range location technology, real-time IoT software platform solutions and cloud and mobile development services for IoT applications. Our primary focus is solving the big data problems created by collecting large-scale amounts of data from various wireless and wired sources. We are innovators in fixed infrastructure sensor networks that collect, store, analyze and interconnect data from multiple sources including RFID, GPS and other sensor devices. Mojix IoT solutions provide big data scalability and feature highly configurable application frameworks and elegant user interfaces with advanced analytics, enabling end-to-end business intelligence and data visibility across multiple industries. For more information, visit


About Etisalat Group

Etisalat Group is one of the world’s leading telecom groups in emerging markets. Etisalat’s current market cap is 157.7 billion AED (42.9 billion USD). With reported net revenues of AED 51.7 billion and net profit of 8.3 billion for 2015, Etisalat ranks amongst the most profitable telecom groups in the world. Its high credit ratings at AA-/A+/Aa3 reflect the company’s strong balance sheet and proven long-term performance. Headquartered in Abu Dhabi, Etisalat was established almost four decades ago in the UAE as the country’s first telecommunications service provider. An international blue-chip organisation, Etisalat provides innovative solutions and services to 167 million subscribers in 18 countries across the Middle East, Asia and Africa. For more information, visit


Editorial/Media Contact:
Jim Donaldson
Sr. Director, Corporate Communications
Mojix, Inc.
(314) 223-4779

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