Day three at NRF 2020: It’s all about data-driven retail

NRF Exhibition Area

January 14, 2020

Industry leaders are swarming the Jacob Javits Convention Center for the 2020 Big Show to check out the best strategies for transforming their businesses from a brick-and-mortar model to one that’s omnichannel, data-driven and customer-centric.

Retailers can’t create new customer experiences, adequately stock stores, have visibility across their entire supply chain, make good pricing decisions or do much of anything without robust data and analytics. At NRF 2020, they’ll see first hand who are having success with data and meet with vendors offering the latest in analytics solutions.

Great article by MarketScale about NRF 2020 and the Personalization, Data and Demystifying Omni-channel Retail. Check it out below.

“As technology and data have become more widely available in recent years, the possibilities for implementing strategies that bridge the gap between e-commerce and brick and mortar retail experiences have grown.”

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