Mojix® and InSync Team to Enable Lygase “SmartEvents” Deployment at RFID Journal LIVE! 2010
Mojix STAR™ system to provide passive RTLS coverage of the 90,000 square foot convention center exhibition area, coupled with InSync software for visibility of event information, traffic patterns and participants activity
April 12 , 2010, Los Angeles, CA Mojix® and InSync today announced collaborative support to enable the Lygase " SmartEvents™" web hosted business intelligence application that will debut at RFID Journal LIVE! 2010, April 14-16, 2010 in Orlando, Fla. The new Lygase offering taps low-cost passive RFID real-time data collected by the Mojix STAR™ system and analyzed by the InSync application framework to enable a new level of business intelligence for tradeshow and event stakeholders including venue owners, event organizers, exhibitors and attendees.
"This is the first time a large event is able to collect and analyze real-time data on activities in the educational session and on the exhibit hall floor,” said Mark Roberti, founder and editor of RFID Journal. “The system will not only enable us to better manage the event, but will also provide a new level of data to our exhibitors and a new level of service to our attendees."
"Mojix and InSync are leading innovation in RFID enabling new insights to be derived from RFID data,” said Ketrus D. Collins, CEO, Lygase Consulting. “Lygase SmartEvents leverages this data to bring an inventive solution to the long standing challenges of effective analysis and optimization of large scale events."
"Lygase delivers a new level of business intelligence to the event industry and shares Mojix vision for the new possibilities enabled by ubiquitous use of passive RFID," said Dr. Ramin Sadr, CEO and Founder, Mojix Inc. "Mojix is pleased to power the debut of SmartEvents."
"InSync is very pleased to be working with Lygase and Mojix on this innovative solution," said Ravi Panja, President, InSync. "Lygases's SmartEvents is a perfect example of how customers and partners alike can leverage our iApp application environment to cost-effectively and rapidly build and run their line-of-business applications."
SmartEvents utilizes RFID data to provide services targeted to the needs of event participants. The system automates lead capture, and improves targeted marketing and advertisement throughout an event, while providing the event attendee with timely and valuable information. Event attendees benefit from an interactive show experience while possessing the ability to request information be automatically delivered. And this cost efficient business intelligence solution provides insight to real-time traffic patterns and lead capture information that is used to convert leads to sales for exhibitors. Venue owners can track assets and reduce theft, while event owners can provide specific real-time data to sponsors.
The Mojix STAR™ system is a revolutionary UHF passive RFID system that brings unprecedented levels of precision, scalability and return-on-investment to radio frequency identification applications. The Mojix STAR system uses advanced digital signal processing and a flexible new RFID systems architecture to deliver expanded utility and value to RFID deployments. The ability to read passive RFID tags over long range, determine tag location, and secure and authenticate tag data in one multi-faceted, multiple purpose system changes the economics of RFID. The Mojix system taps the performance features of active RFID with the more attractive economics of low cost passive RFID.
InSync’s renowned iApp Platform and iApp Solution Templates allow customers to rapidly develop and deploy applications to locate and track assets, improve operational efficiencies, and manage risks. InSync ’s iApp Builder is the industry's best-in-class application builder for sensor-driven applications that leverage RFID, GPS and other technologies. From device-to-dashboard the iApp Builder provides unsurpassed flexibility and ease of use. Using iApp Builder, customers, qualified partners, hardware providers, systems integrators and ISVs can now rapidly build, prototype, test, deploy, replicate and sell applications across virtually every market segment served by the RFID and Sensor community. iApp Builder features an extensive library of solution templates, web 2.0 dashboards, and process and UI widgets developed by InSync Software through real world application development and deployments.
Headquartered in Los Angeles, Calif., Mojix, Inc. was founded in 2004 by a team of former JPL/NASA scientists and engineers with the vision of applying breakthroughs in deep space communications to exponentially refine the precision, reach and scope of RFID technology. The first in a game-changing new class of RFID systems, the Mojix STAR (SpaceTime Array Reader) system introduces capabilities orders of magnitude beyond conventional passive RFID offerings to enable economical, large-scale and high-volume RFID deployment. Mojix is privately held with funding from Oak Investment Partners, Red Rock Ventures and InnoCal Venture Capital. For more information, please visit www.mojix.com.
Mojix, Mojix STAR, Mojix eNode, Mojix eGroup, are registered trademarks of Mojix Inc. EPCglobal® is a trademark of GS1
About InSync Software
InSync Software, Inc. provides the fabric for the world’s leading RFID, GPS, and sensor-driven line-of-business software applications. InSync’s renowned iApp Platform and iApp Solution Templates allow customers to rapidly develop and deploy applications to locate and track assets, improve operational efficiencies, and manage risks. InSync’s software combines sensory data and enterprise information (via ERP, WMS, etc.) to actively manage assets regardless of their location.
Linda Prosser, VP Corporate Marketing
Christian Huff, InSync